CLIENT

MARIE COACHING (London, UK)

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MISSION

VISUAL IDENTITY, LOGO, BRAND GUIDELINES, SOCIAL MEDIA ASSETS, NEWSLETTER HEADER, PATTERN

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I was genuinely delighted when Marie finally reached out about her rebrand - we’d known each other for years (we met at a networking event, just before the first covid lockdown), and I always imagined how her visual identity could evolve to reflect the thoughtful, calm space she creates for her clients. 

The new logo keeps her much-loved hummingbird at its heart, but with a fresh approach: the wings are outlined to form a subtle M, bringing together movement, lightness and meaning in one shape. This gentle transformation reflects Marie’s coaching style: warm, intentional, and quietly powerful, while adding a touch of curiosity and surprise. The result is a visual identity that feels reassuring, modern and deeply aligned with her work.​