ABOUT ME
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Hello, I’m Flo, the self-proclaimed ‘Architect of Identities’ behind SengFlo designs.
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The name’s a blend of Florence and Sengsavanh, a nod to my French–Lao heritage and my lifelong fascination with identity - where we come from, how we express ourselves, and how we’re seen.
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After years working in architecture across Switzerland, France, and the UK, I swapped blueprints and site visits for brand guides and colour palettes.
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I’ve called London home for nearly twenty years, where I live with my husband and our two kids (and more sketchbooks than I care to admit).
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WHAT I DO
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I help women-led businesses find their space to be seen - through visual identities and brand photography that feel right for you and your audience, and look good.
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From logo suites and colour palettes to portraits and brand imagery, I design the kind of cohesion that makes showing up feel easy.
(Think less chaos, more confidence. Less guessing, more “oh that’s totally me.”)
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WHAT I BELIEVE
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Integrity & Quality
Care and honesty in every detail - because how you do one thing is how you do everything.
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Connection & Inclusivity
Good design welcomes everyone in. I listen, celebrate difference, and design with empathy.
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Creative Curiosity
Curiosity keeps creativity alive - and keeps me learning, experimenting, evolving.
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WHO I WORK WITH
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I collaborate with women in business, often in their second career, often juggling family life, who are ready to be seen and to feel proud of how their brand shows up.
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I especially love working with women from diverse and neurodiverse backgrounds. The more perspectives, the better the design.
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THROUGH MY EYES
(or I’s as in ‘Identities’)
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I used to teased about the shape of my eyes, wearing glasses, sometimes got called fish eye - now I wear it like a badge (thanks Chris Do for making me embrace that sensitive part of me).
Those same eyes that people teased me about are my greatest tools.
They help me see beauty, balance, and belonging in every story I design and every photo I take.
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LET'S CONNECT
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Think we’d be a good fit? Drop me a message and let’s make it happen.
Or come say hi on Instagram or LinkedIn - I’m probably there, a cuppa in hand, geeking out over colour palettes.
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Looking forward to getting to know you and your story!
Make it happen.
Flo x
