HELLO, I'M FLO
Architect of identities
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I design brands for women in business.
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Built to belong.
Built to last.
You don’t need to shout to stand out.
I help women-led businesses find their space to be seen, designing brands that feel right and look good.
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How your brand takes shape
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I start by listening - to you, your story, and what makes your business different.
Then I craft a visual identity that connects with your audience and keeps everything consistent - colours, fonts, and imagery that work together and feel right.
The result? Simple design that feels good to use and makes you confident about showing up for your brand.
This is for you if...
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You’re a woman running your own business and you’re ready to be seen.
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You want a brand that finally feels cohesive across your website, social media, and photography.
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You’d love your visuals to do the heavy lifting - colours, fonts, and imagery that make content creation easier and more consistent.
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You care about design that feels like you and speaks to your audience.
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You value collaboration, curiosity, and clear communication throughout the process.
This isn’t for you if...
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You’re after quick fixes, trends, or copy-paste templates.
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You’d rather hand everything over without being part of the creative process.
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You want a logo tomorrow and aren’t ready to explore what makes your brand unique.
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You believe “good enough” is, well, good enough.​
Alexis Hutchings,
WPPS Small Business Hub
"Flo was able to create a visual representation for me in a way that surpassed anything I could have imagined. She understood what I do and found a way to translate that into graphic design. She is intuitive, responsive and thoughtful."
Angela Drake,
Design by Drake
"Flo has an eye for detail and was able to capture the intricacies of my designs in a way that was visually stunning. She understood the ethos of my brand and found the perfect backdrops in London to compliment the bold and bright bags."
Pamela Hueston,
All Things Dylan
"Every experience and piece of work that Flo did for me was done beyond my expectations. She has an amazing eye for design, is beyond professional and is one of the hardest working people that I know. I couldn’t even imagine that the new branding could be as good as it turned out. She understood my vision even when I struggled to clearly articulate it. She has become a very trusted part of my circle."
