CLIENT
HYPHES COACHING (Paris area, France)
MISSION
VISUAL IDENTITY, LOGO, BRAND GUIDELINES, BUSINESS CARDS, SOCIAL MEDIA ASSETS, PATTERN, ILLUSTRATIONS, WEBSITE LOOK & FEEL, CV REVAMP
When Anne-Laure Paoli, a friend I’ve known for years, approached me to create the visual identity for her new coaching business, I hesitated at first. Having recently completed my own rebrand and redefined my processes, I wasn’t sure if I could take on the project. However, the opportunity to collaborate with Anne-Laure and bring her vision to life was too exciting to pass up.
Over several weeks of close collaboration, we developed a visual identity that captures the essence of her coaching philosophy. The challenge lay in interpreting the meaning of “Hyphes” and reflecting Anne-Laure’s vibrant yet refined and sensitive approach in both individual and collective coaching.
The result is a design that not only feels true to her vision and values but also conveys the elegance and depth of her coaching practice.
DELIVERABLES
- logo package (logomark, horizontal, vertical logo, wordmark) (various formats, including editable formats)
- brand guidelines (pdf)
- digital illustrations and patterns (png)
- social media templates (jpg/png)
- business card design (printable pdf)
- LinkedIn banner (jpg)
- CV (pdf)
LINKS
Connect with Anne-Laure on LinkedIn
MORE INFO
mock ups: licensed Freepik files