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CLIENT

HYPHES COACHING (Paris area, France)

 

MISSION

VISUAL IDENTITY, LOGO, BRAND GUIDELINES, BUSINESS CARDS, SOCIAL MEDIA ASSETS, PATTERN, ILLUSTRATIONS, WEBSITE LOOK & FEEL, CV REVAMP

 

When Anne-Laure Paoli, a friend I’ve known for years, approached me to create the visual identity for her new coaching business, I hesitated at first. Having recently completed my own rebrand and redefined my processes, I wasn’t sure if I could take on the project. However, the opportunity to collaborate with Anne-Laure and bring her vision to life was too exciting to pass up.

 

Over several weeks of close collaboration, we developed a visual identity that captures the essence of her coaching philosophy. The challenge lay in interpreting the meaning of “Hyphes” and reflecting Anne-Laure’s vibrant yet refined and sensitive approach in both individual and collective coaching.

 

The result is a design that not only feels true to her vision and values but also conveys the elegance and depth of her coaching practice.

DELIVERABLES 

- logo package (logomark, horizontal, vertical logo, wordmark) (various formats, including editable formats)

- brand guidelines (pdf)

- digital illustrations and patterns (png)

- social media templates (jpg/png)

- business card design (printable pdf)

- LinkedIn banner (jpg)

- CV (pdf)​

LINKS

Connect with Anne-Laure on LinkedIn

 

MORE INFO

mock ups: licensed Freepik files

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