top of page

CLIENT

DEPTAX (Zürich area, Switzerland)

 

MISSION

VISUAL IDENTITY, LOGO, BRAND GUIDELINES, BUSINESS CARDS, PATTERN, BESPOKE CHARACTERS, LINKEDIN BANNER

 

I met Iman Deschâtres nearly twenty years ago when we both arrived in London. She invited me for a “raclette,” and we’ve been friends ever since. Iman is a determined, innovative individual who doesn’t take no for an answer. As a passionate tax adviser, she’s dedicated to making life simpler and more efficient for others.

 

Her latest venture, DepTax, is a cutting-edge tax platform designed to help marketplaces navigate their tax obligations across multiple countries. It’s straightforward, customisable, and tailored to the unique needs of each user.

 

For DepTax’s visual identity, the brief was clear: a simple, black-and-white logo that conveys clarity and precision. I approached the design with simplicity and versatility in mind, creating a logo that is clean, modern, and approachable. To break away from the traditional, dusty image of the tax industry, we introduced a bold pop of hot pink. This vibrant touch not only makes the brand stand out in a sea of muted, conventional logos but also adds a fresh, feminine energy that reflects Iman’s forward-thinking approach.

 

The result is a distinctive identity that feels modern, professional, and a little playful—perfectly encapsulating what DepTax stands for.

DELIVERABLES 

- logo package (logomark, horizontal, vertical logo, wordmark) (various formats, including editable formats)

- brand guidelines (pdf)

- business card design (printable pdf)

- LinkedIn banner (jpg)

LINKS

DepTax Website

DepTax LinkedIn page

Connect with Iman on LinkedIn

 

MORE INFO

mock ups: licensed Freepik files

bottom of page