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CLIENT

CRUST & CREME

Instagram BriefClub challenge #122

 

MISSION

LOGO, LOYALTY CARD DESIGN

Create a logo for a patisserie brand as well as a loyalty card design + any extras.

LINKS

Brief Club instagram

Brief Club website

MORE INFO

mock ups: licensed Freepik files

I designed a logo for a fictional French pâtisserie called ‘Crust & Crème’ as part of an Instagram challenge. The logo mark features an elegant ampersand that cleverly integrates the accent of the ‘è’ in ‘crème.’ The colour palette includes classic black and white, with vibrant accents of hot pink and a hint of orange, striking a balance between modern sophistication and appetizing appeal. The pattern is buildt around the C’s (initials) and included in the logo mark amperand too. This design captures the pâtisserie’s refined yet inviting spirit, making it both eye-catching and memorable.

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