CLIENT
élite, French eyewear brand (fictional)
Instagram @briefclub challenge #137
MISSION
LOGO, SHOPPING BAG DESIGN
“A French eyewear brand that require a logo and shopping bag design, plus any extras!”
LINKS
MORE INFO
mock ups: licensed Freepik files
For the French eyewear company ‘Elite’, I designed a bespoke font based on circles for the logo where the first ‘E’ and ‘L’ cleverly form the shapes of eyes or spectacles. These distinctive shapes are incorporated into illustrations of glasses, monocles, and other eyewear, and are also used in a seamless pattern for packaging. The colour palette is sophisticated, featuring black, white, and touches of gold, which adds a touch of elegance and luxury. This design not only highlights the brand’s refined aesthetic but also creates a memorable and cohesive visual identity.