Hello, I'm Flo

Architect of Identities

Brand identity design and photography for women reinventing themselves professionally.

Built with strategy.
Designed to last.

You don’t need to shout to stand out.

Many of the women I work with are starting a business after years in another career, bringing together everything they’ve learned and building something that fits their life today.

I help them shape brands that feel aligned with who they are now: thoughtful, distinctive and ready to be seen.

How your brand takes shape

I start by listening - to you, your story, and what led you here.

Then I craft a visual identity that reflects your values and connects with your audience: colours, typography and imagery that work together and feel natural to use.

The result? A clear, cohesive brand that gives you the confidence to show up and grow your business in your own way.

Visual Branding

Brand Photography

Brand Blueprint

This is for you if...

You’re building a business after years in another career and want a brand that reflects who you are now.
You’ve grown, changed or started something new - and your brand needs to catch up.
You’re ready to be seen - with visuals that feel professional, cohesive and truly aligned with your work.
You want your brand to do some of the heavy lifting: colours, typography and imagery that make showing up online easier and more consistent.
You care about thoughtful design that feels like you and connects with the people you want to work with.
You value collaboration, curiosity and clear communication throughout the process.

Florence Rozensztajn_00174_COL_aw_crop_72

Think we’d be a good fit?

Drop me a message and let’s build a brand you can’t wait to show off.

MAKE IT HAPPEN

"Flo was able to create a visual representation for me in a way that surpassed anything I could have imagined. She understood what I do and found a way to translate that into graphic design. She is intuitive, responsive and thoughtful."

Alexis Hutchings,
Small Business Hub

"Every experience and piece of work that Flo did for me was done beyond my expectations. She has an amazing eye for design, is beyond professional and is one of the hardest working people that I know. I couldn’t even imagine that the new branding could be as good as it turned out. She understood my vision even when I struggled to clearly articulate it. She has become a very trusted part of my circle."

Pamela Hueston,
All Things Dylan

"Flo has an eye for detail and was able to capture the intricacies of my designs in a way that was visually stunning. She understood the ethos of my brand and found the perfect backdrops in London to compliment the bold and bright bags."

Angela Drake,
Design by Drake

A bit about me...

I’m Flo - a London-based designer and photographer with roots in architecture and a curiosity for all things identity. I partner with women in business to build brands that feel grounded, considered and built to last.

I also write a newsletter called hyperFOCUSED: a monthly-ish mix of ideas, inspiration, behind-the-scenes and recent projects.

If that sounds like your cup of tea and you’d like a peek into my creative world, you’re warmly invited to join.

And if you’re curious about others’ stories, my interview series Layers gives space to inspiring women in business to share the experiences and identities that shape their work.